So, you started your social media. You even put up a discount coupon to get people interested. That is all good work but it is not going to get you followers overnight. Even paid ad campaigns are not going to get you an instant following. You need to make a plan and commit to growth.
Ask yourself the following questions:
Yes, as business-minded people sometimes we forget to relax. Social media is about interacting. Keeping your customer up to date on your business is important but you can do it in exciting ways. Remember, people are using social media to make many everyday choices and they are also using it before bed. They don't want numbers or to know that your business is succeeding. They want to know what your business offers them. Social media is a bit narcissistic and extroverted so use that to your advantage.
"Social media is more like going through a tunnel than a door."
Do up your social media statistics at the end of every month? Once you get more of a following than start weekly statistical updates. This will help you plan out your engagement and really understand what your customers are wanting.
Once you get a following you should consider trying out marketing campaigns. Don't be upset about not hitting your statistical goals at first. When you have a following than statistics will tell you all sorts of information about your customers.
Don't compare yourself to your competitors just yet. If they started before you than they will have more likes and follows. Remember that slow and stead wins the race(*cheesy grin*). That age-old saying remains true. Once you get on their level than you can work to surpass them. It is about creating an online community.
It takes time to get meaningful reviews. This means that your business has to be providing great customer service all the time. Social media is a place where people can easily leave reviews. If you are not providing great customer service than it may take a while to gain positive reviews.
The good news is that once you get your following than you can work on correlating your business's sales with social media. You will know just when to offer discounts and get your customers coming in during down season. Obviously you want your customers consistently in interacting with your business and that will automatically happen. The trick though, is getting your customers through the door on months that have been statistically known to have less sales.
I know that it gets annoying waiting around for business growth, I have been there. You really don't need to be counting every like.
