Social media has grown rapidly since it was invented in the late 90s. Every new media makes connecting with customers a little easier for businesses. Small business now have the chance to compete with larger corporations with online marketing. It is cheaper and more effective advertising technique for them.
More people and traffic equals greater sales. By having a social media account you are allowing easy information for your visitors. If your SEO(search engine optimization) is done correctly than when I customer in your area is looking for something within your trade than your business will be on the top of the search.
An important part of business growth and sustained income is the foot traffic into your business. According to the Pew Research Center as of January 2014, 74% of online adults use social media sites. That being said, social media is a great way to connect with new customers.
That being said, social media is a great way to connect with new customers.
Giving your business an image for people to understand is necessary. Social media helps to give you branding a competitive edge. People trust your purposed branding through the content creation that supports it. If you market yourself right online you will find that you have increased awareness to your businesses image.
All your businesses competition is already online. They have a website and linked media. To have a competitive edge you too need to be active online. It is much more than just starting a facebook page, you need to use the media as a social interaction tool.
Your customer would love to be contacted about problems where they feel comfortable. Social media is a the newest customer service center. By addressing customer's concerns you are giving other customers the idea that you business cares. You are helping your business with every response.
""Whether you believe it or not, people have turned to social media as a place to interact with the world. There is no denying the power that social media has on consumers. Do you want to stay up on the times?
